The company's purpose is to advise customers as well as present, train, purchase and sell beverages and food and luxury goods of all kinds, particularly wine. The company can acquire, manage and sell licenses, patents and other intangible assets, establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and acquire and sell real estate in Switzerland and abroad. Furthermore, the company can conduct all business that is suitable to promote the purpose of the company or that is directly or indirectly related to it.