The company's purpose is to provide management services, planning and design as well as franchising concepts for hotel and gastronomy businesses, and to broker hotel and gastronomy properties. Furthermore, it aims to provide tourist services, organize and conduct trips and international events, and trade in goods of all kinds. The company also aims to provide marketing and advertising services in Switzerland and abroad, and acts as a wholesaler for travel and tourism. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose, including acquiring, managing and selling real estate. The company can provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties. The company can acquire, exploit and sell licenses, patents and other intellectual property rights.