The company's purpose is the creation, purchase, sale, leasing, rental, management, installation and direct or indirect operation of all public establishments, such as restaurants, bars, breweries, cafes, and ice cream shops. It also aims to sell at retail all food or non-food products, beverages or articles related to the above activities. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.