The company's purpose is to provide consulting and support in marketing and communication, including the use of artificial intelligence. The company may establish branches in Switzerland and abroad. It may take stakes in any companies, acquire or create such companies, carry out any operations and perform any functions that are likely to develop the company's purpose or that have a direct or indirect relationship with its object, provided that the operations prohibited by the LFAIE are excluded. It may engage in promotion by investing in activities related to its purpose. It may grant loans or guarantees to partners or third parties, if this is in its interest.