The company's main purpose is to hold, acquire, manage, and dispose of interests in companies in Switzerland and abroad. As ancillary and complementary activities, it may engage in all commercial, financial, industrial, movable, and immovable activities directly or indirectly related to its purpose; acquire, hold, manage, operate, grant, and dispose of intellectual property rights (trademarks, patents, designs and models, copyrights, domain names, know-how) and licenses; make financial investments (including investments in securities), conduct treasury and cash-pooling operations within the group, grant loans and guarantees to group companies or third parties, to the extent permitted by law; acquire, hold, administer, and dispose of real estate in Switzerland and abroad, to the extent that these operations are not subject to authorization under applicable legislation (notably LFAIE - "Lex Koller"), or subject to obtaining the required authorizations; provide services (consulting, management, administration, marketing, communication, IT, training, event organization, contests) on its own behalf or for third parties; import, export, buy, sell, distribute all products and services related to or useful for its purpose and operate e-commerce platforms.