The company aims to provide all services related to the operation of a mountain inn, as well as the manufacture and trade of lifestyle products of all kinds. The company can enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company, or that are directly or indirectly related to it. Furthermore, it can establish branches in Switzerland and abroad, participate in or merge with other companies. It can acquire, encumber, sell and manage real estate, intellectual property rights and licenses of all kinds in Switzerland and abroad, and arrange financing for its own account or for third parties, as well as provide guarantees and sureties for subsidiaries and third parties.