The company aims to develop, promote, optimize and manage sports, hospitality and wellness businesses and organizations with a focus in the Bernese Oberland. The company further aims to hold, acquire, manage and sell participations in companies or other organizations. The company may establish branches, subsidiaries and agencies in Switzerland and abroad and may participate in, hold, manage and sell other companies in Switzerland and abroad, enter into cooperations and conduct all business that is directly or indirectly related to its purpose or may promote it. The company may acquire, encumber, dispose of and manage real estate in Switzerland and abroad. It may further provide financing for its own or third party account, grant and receive loans and provide guarantees, sureties and securities for subsidiaries, shareholders and third parties.