The company aims to carry out professional reporting, produce and distribute audiovisual and print media (printed matter) and manage advertising for its own and third-party media. The company can enter into all transactions, conclude contracts and grant loans that are suitable to promote the purpose of the company or are directly or indirectly related to it. Furthermore, it can establish branch offices in Switzerland and abroad and participate in or merge with other companies. The company can acquire, hold and sell real estate.