The company aims to operate cycling cafes, manage and direct gastronomy businesses, produce and trade goods from the gastronomy sector, organize and conduct events, as well as distribute, trade, sell and market bicycles and bicycle accessories, sports and leisure goods, and offer related services. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, and provide security for liabilities of affiliated companies.