Best of the Alps

The association promotes the reputation and awareness of tourist destinations in the European Alps. It sets standards for the best tourist destinations, other service industries, as well as trade and industry that have their headquarters or sales market in the European Alps. To achieve its main purpose, the association can market the member tourist destinations on the international travel markets. For this purpose, it can create, acquire, market and hold intangible assets directly or indirectly, provided that they do not impair other interests of the association. The association can establish companies, join associations as a member, enter into cooperations, create, acquire and sell intangible property rights and carry out other activities that promote the purpose of the association, both domestically and abroad.