The company's purpose is the manufacture, acquisition, marketing, trade, and distribution of video, music, social media, entertainment content, lifestyle products, and consumer goods. Marketing and management activities of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.