The company's purpose is to operate an advertising agency, including consulting, conception, realization and maintenance of national and international advertising as well as multimedia projects on the internet, mobile phones and other interactive media. Furthermore, it aims to trade in hardware and software. The company is authorized to conduct all business that is directly or indirectly related to the company's purpose or is suitable to promote it. The company can establish branches and subsidiaries in Switzerland and abroad, participate in companies in Switzerland and abroad or merge with such companies. The company can acquire, license, dispose of, sub-license, evaluate or have evaluated industrial property rights or license rights and acquire and sell real estate in Switzerland and abroad. The company can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for sister companies or other group companies and third parties.