The company's purpose is to provide consulting services, in particular in the areas of strategy and management, organization and processes, innovation and transformation, as well as human resources. The company develops and integrates insights, models, and methods from the behavioral sciences into its consulting approach and applies them to practical and theoretical issues. Furthermore, the company aims to develop, organize, lead, and conduct courses, coaching, training, and teaching events, as well as communicate scientific content. In addition, the company aims to take on temporary mandates in management, leadership, business development, and the management and operation of complete business processes. The company also aims to represent and advise start-ups. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate, copyrights, patents, and licenses of all kinds in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.