The company's purpose is to carry out projects of any kind, both domestically and abroad, particularly in the fields of marketing and live communication. The company may also participate in, found, acquire, and merge with other companies of any kind, both domestically and abroad. It may acquire, encumber, and dispose of real estate and intellectual property rights, both domestically and abroad, and establish branches and agencies in Switzerland or abroad by decision of the management. Furthermore, the company may acquire, manage, and sell securities, take out and grant loans, and provide guarantees and other securities.