The company's purpose is to provide services in the field of marketing, in particular marketing consulting, marketing strategies, brand strategies, brand analysis, purpose projects, marketing and communication strategies, data-driven marketing, marketing and communication campaigns, campaign management, marketing insights, trend analysis, cultural change, change projects, corporate and brand positioning, start-up coaching, start-up mentoring, consulting, corporate consulting, C-level coaching, C-level consulting, brand monitoring, event communication, public relations, event marketing, digital marketing, social media marketing, community management, performance marketing, websites, apps, organizational consulting, content strategies, content production, e-shop concepts, e-commerce consulting, start-up investments, board of directors, foundation board, internal communication, employer branding, corporate culture, market analysis, competitor analysis, product ideas, marketing, media strategies, channel strategies, video production, corporate identity, content production, ad interim management, ad interim marketing management, networking, sales support, Google Ads, as well as the trade of goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.