The company aims to provide services in the areas of life coaching and personal development. In particular, the conception, production and distribution of online educational and consulting products, as well as the production of audio and video material. Additionally, the development, manufacture, operation and distribution of information systems of all kinds, the services directly related to these, and the operation of internet portals, as well as the organization of seminars and workshops. The company may establish branches, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage or sell real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.