The company's purpose is to operate hairdressing businesses, provide consulting and coaching services in the fields of health, nutrition, dietary supplements, natural products, skin care and vital substance cures, provide coaching, training and training services for businesses of all kinds, particularly in the areas of leadership, personnel and personality development, communication, location determination and professional reorientation, as well as trade in goods of daily use. The company may establish branches, participate in other domestic and foreign companies, acquire or establish similar or related companies, or merge with such companies, acquire, encumber or sell real estate in Switzerland and abroad, provide financing for its own account or for the account of third parties, enter into guarantees and sureties for subsidiaries and third parties, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.