The company's purpose is to provide services in the fields of live entertainment, music production, and personal development, in particular the creation, conception, production, and organization of formats and events, as well as the brokerage of speakers, artists, and third-party service providers. Furthermore, the company's purpose is to trade in goods of all kinds, in particular products in the areas of merchandising, online trade, retailing, and direct marketing. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.