The company's purpose is to operate a jewelry store, create and repair jewelry, as well as import and export jewelry from abroad. The company may engage in all activities of a watchmaking business. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related businesses, grant loans or guarantees to shareholders or third parties, and conclude all transactions and contracts that are intended to promote the company's purpose or have a direct or indirect connection with it.