The company's purpose is to operate a cycling team, in particular to promote young talent. The company also aims to provide services in the field of athlete management, sponsor mediation, and other sports-specific services, as well as to trade in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.