The company's purpose is to manufacture, trade and distribute audiovisual and other media products of all kinds, to provide services in the media and communications sector including communications and strategy consulting, training and coaching, lectures, moderation, events and exhibitions, to provide author and publishing services, web hosting and mastering, and to trade in rights to audiovisual and multimedia products of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.