The company's purpose is to manufacture, distribute and sell photography and image data, to take over and manage all orders that fall within the scope of a picture agency, namely in the fields of photography, film and video, to manufacture and trade (buy and sell) all kinds of image, film and video material as well as electronic media and devices of all kinds. To this end, it may operate retail stores. The company may also operate film screenings in cinemas. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries.