Establishment and operation of IT and telecommunications networks of all kinds and offering of services and products of all kinds in the field of information and communication technology, further publishing and dissemination of information in the field of culture and entertainment via various media, in particular on the topics of film, cinema, television, TV studio, radio studio, music, games, provision of further services directly or indirectly related thereto, in particular provision and rental of films and TV series over the internet (video on demand) as well as provision and streaming of TV programs, planning, realization and commercialization of targeted, market- and product-oriented appearances on the internet and on mobile devices, development and maintenance of and trade in computer software as well as provision of general telematics services. May establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and conduct all business that is directly or indirectly related to its purpose, acquire, encumber and sell real estate and intellectual property rights in Switzerland and abroad, and by decision of the management establish branches and agencies in Switzerland or abroad, furthermore, for its shareholders or for other group companies, order securities and provide guarantees, as well as grant loans to its shareholders or other group companies.