The company's purpose is to engage in online and retail trade, distribution, import, export, processing, packaging, wholesale and retail sale of all products or commodities for the general public, in particular everyday objects, natural products and wellness products, as well as all activities directly or indirectly related thereto. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, property or other transactions and conclude all contracts suitable for developing its purpose or related thereto directly or indirectly.