The company's purpose is to provide consulting and services in the fields of advertising, marketing, graphics, communication, advertising technology, and photography. Furthermore, the company's purpose includes the publication and distribution of newspapers. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.