The company aims to provide marketing services and operate a sales and public relations agency. Representation of exclusive hotels and resorts in Switzerland and worldwide, as well as destination marketing in the areas of sales, marketing, and PR in the Swiss market. The company may establish branches and subsidiaries domestically and abroad and may invest in other companies domestically and abroad, found, acquire, and merge with them, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate and intellectual property rights domestically and abroad. It may also arrange financing for its own account or for the account of others and provide guarantees and sureties for shareholders, subsidiaries, and third parties. The company may conduct financing transactions with third parties as well as with shareholders or with companies directly or indirectly connected to it and may also provide security for the obligations of its shareholders and of directly or indirectly connected companies, in particular in the form of guarantees, sureties, pledges, global assignments, security transfers, or security assignments.