The company's purpose is to provide, plan, deliver, make available and carry out services of all kinds in the high-end and luxury segments, in particular in the areas of travel, concierge services, lifestyle, family office, brokerage of third-party services and wealth management (to the extent not subject to licensing requirements). It may establish branches abroad and in Switzerland, set up subsidiaries, participate in related companies, acquire, hold, manage, encumber, utilize and sell real estate and intellectual property rights, and perform all legal transactions that may be necessary to achieve the company's purpose. The company may grant direct or indirect financing to its direct or indirect subsidiaries and third parties, including its direct or indirect shareholders and their direct or indirect subsidiaries, provide collateral of all kinds, including by way of pledges or fiduciary transfers or assignments of the company's assets, or guarantees for its own liabilities and those of other companies (including direct or indirect shareholders of the company or companies in which these shareholders are directly or indirectly involved), assume joint and several liability or provide guarantees, or otherwise secure or guarantee the obligations of these other companies, whether for consideration or not. Furthermore, it may engage in liquidity balancing/concentration of net liquidity (cash pooling) with the aforementioned companies or join such an arrangement, including periodic account balancing. This may also be done without consideration, on preferential terms, without interest, excluding the company's profit motive, and assuming cluster risks.