The operation of hairdressing salons, barber shops and beauty institutes, the sale of all cosmetic products as well as the purchase and sale of hairdressing equipment. The company may also operate grocery stores, clothing stores and sewing workshops and trade in any products related thereto. In general, the company may create branches, participate in other companies, acquire or establish companies with an identical or similar purpose, carry out all financial, commercial, movable and other transactions, either on its own account or on behalf of third parties, and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related thereto. The company may also grant loans or guarantees to shareholders, shareholder companies or third parties. Its duration is indefinite.