The company's purpose is to manage, publish and distribute an independent district newspaper (such as the Anzeiger für das Nordquartier AfdN) to inform about people, society, commerce, church, politics, sports, clubs, economy and other topics that move and enliven the Bernese North District. Furthermore, the company sells advertising space and provides services in the areas of marketing, public relations and advertising. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire, establish or merge with similar or related companies in Switzerland and abroad, acquire, manage and transfer patents, licenses and other intangible assets as well as representations in Switzerland and abroad, acquire, manage or resell properties and real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.