The company's purpose is the design, marketing and commercialization in all its forms of all food products, cosmetic products and all other products, devices, services, programs and editorial content in the field of well-being, health, beauty, lifestyle and personal development. The company may, in direct or indirect relation to its purpose: carry out all financial, commercial and real estate transactions, except for operations prohibited by the LFAIE, participate in all enterprises or activities in Switzerland and abroad, create branches in Switzerland and abroad. The company may grant loans or guarantees to shareholders or third parties if it serves its interests.