The company aims to provide consulting, development, marketing and other services, particularly in the fields of information technology, entertainment and consumer goods. The company may trade in goods of all kinds, establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.