The company's purpose, both in Switzerland and abroad, is the trade and development of all luxury products, the provision of all services and consulting in the fields of watchmaking, jewelry and cosmetics, in particular promotion, distribution and marketing. It also aims to provide all services and consulting in the fields of communication on all media and supports, design and event planning. The company may also engage in any other activity directly or indirectly related to these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or directly or indirectly related thereto.