The purpose of the company is to license and franchise the Blueground brand, related concepts and know-how to third parties worldwide, including the provision of self-developed concepts, intellectual property rights, standards, methods and techniques for the development and operation of companies active in the field of planning, development, marketing, operation, rental, sub-letting and management of turnkey, fully equipped properties. The company may establish branches and subsidiaries in Switzerland and abroad. The company may grant loans or other financing to third parties, including companies in which it has a direct or indirect interest, as well as direct or indirect shareholders of the company or companies in which they have a direct or indirect interest, conclude cash-pooling agreements with such third parties and provide security of any kind for their liabilities and issue guarantees, in each case with or without consideration and even if these transactions are in the exclusive interest of the third parties. The company may acquire, manage, encumber and sell real estate and investments in Switzerland and abroad. The company may engage in any further activity that is directly or indirectly related to the aforementioned purposes.