The purpose of the company is the buying, selling, renting, administration and construction of real estate of any kind, land, co-ownership shares and condominium units, and it may also act as a contractor. The company's further purpose includes the buying and selling of new and used watches, jewelry and bijouterie. The company may participate in other companies, acquire and sell acquired companies, open branches in Switzerland and abroad, as well as establish affiliated companies. It may acquire, manage and sell securities, rights to intangible and real assets, and perform all operations directly or indirectly related to the aforementioned purpose. The company may also provide financing on its own behalf or on behalf of others, as well as assume guarantees and sureties for affiliated companies and third parties.