The purpose is the production, trade, sale, editing and distribution, as well as the import and export of products from the entertainment and communication industries in the fields of music, radio, television, film, theater, internet and literature. The company can acquire, transmit, use, withdraw and sell copyrights, licenses and all other exploitation rights to any literary, multimedia, television, musical, artistic or other type of sound recording, film and broadcast, including trademarks, intellectual property and/or other commercially exploitable properties. It can also undertake any activity directly or indirectly related to its purpose, such as establishing branches and subsidiaries, and holding a stake in other companies or corporations, both in Switzerland and abroad.