The company's purpose is to provide services in the areas of administration, back office, secretariat, accounting, marketing and IT. Coaching in the areas of organization and upcycling, creation and upcycling of jewelry and accessories, trade in goods of all kinds, in particular gift items. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies.