The company's purpose is to trade, import and export, in Switzerland and abroad, in all its forms and by means of communication and telecommunication, including electronic (e-commerce), as well as the exploitation, production and manipulation of consumer goods and equipment, in particular products from agriculture, forestry and fishing, energy products, textiles, clothing and footwear, paper, paper products and graphic arts products, leather, rubber and plastics, products from the chemical and related industries, stones and earth, metals, machines, appliances and electronics, vehicles, precision instruments, watchmaking and jewelry, diverse products such as musical instruments, interior decoration items, toys, sports articles, etc., precious metals and gemstones, as well as works of art and antiques (for complete purpose see articles of association).