The company's purpose is the design, creation, production, manufacturing, trade, and distribution of clothing, accessories, and fashion items. It also aims to provide all services, advice, training, and support in the fields of marketing, communication, strategy, design, public relations, and image management. Finally, the company aims to provide all services in the field of event management. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations, and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.