The association aims to provide services to its members, enabling them to make a positive contribution to the environment, society, and economy through responsible consumption and production. The association has set itself the goal of bringing together as many consumers and producers of all kinds of products, as well as service providers, directly, in order to strengthen the local economy in particular. By using ambassadors, the association achieves a complete renunciation of any form of online marketing (e.g. advertising on social media channels, price exchanges, etc.) and thus strengthens society, as people communicate more personally and products and services receive a higher appreciation. The association reduces transport routes and packaging materials by creating direct contact between consumers and producers, thereby relieving the environment.