The company's purpose is to engage in internet trade, also known as e-commerce, and to provide related services connected to electronic commerce, primarily for food and non-food products as well as related services, under its own brand or that of third parties. The company may produce, develop, exploit and hold its own brands and related products, as well as those of third parties, in the food and non-food sectors. The company may grant financing to companies belonging to the same group; as well as the acquisition and direct or indirect holding of real estate in Switzerland and abroad for its own use and/or to achieve its social purpose. The company may establish, collaborate with or participate in other similar companies, open branches or subsidiaries in Switzerland or abroad in order to achieve and promote its social purpose. The achievement of the social purpose may occur directly or indirectly, through controlled companies.