The company's purpose is the manufacture and marketing of watches, jewelry and accessory products, in particular research and development, design, conception, quality control, assembly, packaging, sales and distribution of watches, watch components, similar products and accessories and jewelry; provision of services and technical, commercial, financial and other advice to group companies and/or third parties, in particular design and conception, research and development, services related to manufacturing, quality control, assembly, packaging, marketing and distribution of watches, watch components, similar products and accessories and jewelry, including after-sales services. The company may establish branches and subsidiaries in Switzerland and abroad, hold participations in other companies in Switzerland and abroad, and engage in activities directly or indirectly related to the company's purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties and provide guarantees and act as guarantor for subsidiaries or third parties. The company is part of a group and may, in pursuing its purpose, take into account the interests of the group. The company may, in particular, grant loans or other direct or indirect financing, including within the framework of treasury agreements, to companies directly or indirectly controlled and to third parties, including its own direct or indirect shareholders and companies they directly or indirectly control; to secure the obligations contracted by them, the company may provide guarantees or securities of any kind, including pledges on the company's assets or fiduciary assignments of these assets.