The company's specific consulting services in the advertising and communication sector in general, as well as the organization of promotional activities on behalf of other companies and entities, through the study, creation, conception and realization of projects, products, designs, samples, films, etc., as well as advertising campaigns in general. The company also has the purpose of providing communication services such as: corporate/brand identity, packaging, merchandising, sales promotion, incentives, promotional items, point-of-sale animation, editions, direct mail, market research, design, setup and realization of stores, sales outlets and exhibition spaces, as well as the possible wholesale or mail-order commercialization of advertising products. The company may also exploit or grant the exploitation of patents belonging to others or its own related to the company's purpose, enter into technical and commercial agreements with other companies, entities and societies in any form, assume and grant representations of any kind, and may finally perform all those acts and contracts that are necessary or opportune for the achievement of the company's purpose. The above activities may be carried out both in Switzerland and abroad. Furthermore, it may perform all commercial, industrial and financial operations, movable and immovable, deemed necessary or useful by the administrative body for the achievement of the company's purpose, including, in a non-prevalent manner and without contact with the public, the assumption and transfer of interests and participations in other entities, companies and enterprises and the granting of guarantees, also real, in favor of third parties. The company may establish branches and/or subsidiaries both in Switzerland and abroad.