The company's purpose is to provide services in the areas of fitness, movement, nutrition and coaching, as well as to operate fitness studios. It offers individual, customer-specific fitness training, personal coaching, training and nutrition counseling. The company produces and trades products, equipment and materials in the sports and fitness sector, as well as goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.