The Branding-Institute CMR AG is a think tank specializing in branding, reputation management, and corporate branding. The core activities include: Consulting and strategy development for companies in the areas of corporate branding, brand portfolio, and reputation management; Conducting assessments and analyses to evaluate corporate reputations; Developing concepts and solutions for branding and reputation challenges; Conducting rankings and evaluations of corporate reputations; Organizing events and networking meetings for professionals in the field of branding and reputation management, such as the International Brand & Reputation Community (INBREC) summit. The company positions itself as an expert in branding and reputation management, offering its clients comprehensive consulting and solutions to strengthen and improve their corporate reputation.