The company aims to operate a consulting and brand development agency specializing in fashion, luxury and lifestyle in Switzerland and abroad. The company can acquire, manage and exploit industrial property rights, license rights and copyrights. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose, including all kinds of commercial transactions. The company can acquire, hold, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.