The company's purpose is the production, distribution, and marketing of fermented, distilled, and non-alcoholic beverages, particularly craft beers, as well as all related products. It may also operate public establishments such as cafes, restaurants, bars, hotels, and organize events in the field of catering and hospitality. Furthermore, it may be active in the trade of foodstuffs and alcoholic or non-alcoholic beverages, as well as in the management of stands, refreshment kiosks, catering services, and other similar activities. The company may also: carry out, for its own account or for the account of third parties, all commercial, financial, or industrial operations, and conclude all contracts suitable for developing its purpose or directly or indirectly related thereto; acquire all real estate for use as a permanent establishment within the meaning of the federal law on the acquisition of real estate by foreigners (LFAIE); create branches and/or subsidiaries in Switzerland and abroad; invest, in any form, in all similar enterprises; and grant loans to partners or to third parties.