The company's purpose is to develop and manage the Brezelkönig franchise system and all related activities, as well as to exercise rights and obligations and provide services from franchise relationships. The company may directly or indirectly operate Brezelkönig businesses. It may manufacture or have manufactured products for Brezelkönig businesses and engage in trade. The company is part of the Valora Group. The company may enter into any business and conclude contracts that are suitable to promote the business purpose or are related to it; it may participate in or acquire other companies that pursue the same or similar purposes. It may establish branches and acquire, hold, encumber and sell real estate. Furthermore, it may acquire and exploit brands, patents, licenses and related know-how. The company may act in the interest of the Valora Group and in the interest of individual companies of the Valora Group. In particular, the company may grant financing to its direct or indirect shareholders or other affiliated companies and provide security of any kind for any liabilities of these shareholders or companies, such as guarantees, pledges, global assignments or security transfers of its own assets, also free of charge, as well as raise and invest funds on the money or capital market.