Improving and advancing the health and well-being of women, babies, and children, particularly in the Middle East, Africa, and Asia, by: directly influencing local health policies through increased awareness among policymakers, working with local communities to improve access to healthcare services such as postnatal care, newborn care, vaccinations, nutrition, and childhood diseases, strengthening health education, coordinating innovative medical research and public health research with international research centers, organizing scientific events, particularly seminars and conferences for maternal and child health professionals, as well as meetings, exhibitions, courses, etc. targeting women with children, promoting and developing health policy content and certification systems, such as the Family Friendly Workplaces model, conducting accreditation processes in collaboration with globally recognized centers in the field of child health, and forming strategic partnerships with international and national organizations and institutions, particularly with accredited patient organizations in the field of maternal and child health.