The company's purpose is to provide consulting, research, and development in the areas of software solutions, artificial intelligence (AI), data-based applications, and digital platforms. It develops technologies and systems in the areas of data analysis, machine learning, automation, and digital transformation for companies and organizations. Furthermore, the company conducts research and development in specialized laboratories, particularly for AI-based advertising and branding technologies, market research, target group analysis, and digital marketing strategies. It offers companies consulting, development, and implementation in the areas of brand building, campaign development, content creation, visual communication, and personalized marketing solutions. To promote innovation and scientific progress, the company collaborates with universities, research institutes, scientific institutions, and private and public institutions. It can initiate joint research projects, support academic studies, and promote the transfer of knowledge between science and practice. The company can develop, market, and license its own technology platforms and data-driven systems to optimize advertising, branding, and data analysis processes. It can carry out research and innovation projects and acquire, exploit, or sell licenses, patents, and copyrights. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.
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