The company's purpose is to provide services in the fields of consulting, conception and production of advertising, film production and the World Wide Web. It also pursues this purpose by holding participations in similar or related companies and societies in Switzerland and abroad. The company is authorized to conduct all business that is directly or indirectly related to the company's purpose or is suitable to promote it. The company may establish branches and subsidiaries in Switzerland and abroad, acquire, hold, manage, sell, participate in or merge with similar or related businesses. The company may create, acquire, hold, dispose of, evaluate or have evaluated, manage and sell real estate, properties, intellectual property rights and commercial, literary or artistic copyrights in Switzerland and abroad.